Social media is an online intermingling of people that facilitates sharing and exchange of information and even ideas. It enables one to create and share pictures, audios and videos globally. It is a network of internet enabled applications that allows sharing of information generated by the user. Social media depends entirely on mobile and online technologies to provide a serene platform for individuals from diverse communities in the globe to create, share, discuss and even modify user generated information. Social media can be used for business marketing as it easily reaches a large target market.
Social media analytics is a potent tool that enables one establish customer feedback from a wide range of online sources. Currently businesses are shifting to the vibrant social media to have a clear understanding of their target markets. To effect the customer sentiments businesses ought to have deep analytical officers to harness the social data and make informed decisions to boost the enterprise performance.
Social media Tools are used because
Social media tools enables the social media manager obtain accurate information on consumer data. From social media consumer data can be captured which enables the business understand and comprehend the attitudes of consumers towards the business, customer opinions and current trends in the world to satisfy the customer absolutely. It enables the business maintain and manage their online reputation.
Social media tools facilitates the prediction of customer behaviour. Customers can express their thoughts and opinions online and this allows the social media manager and business to understand their customers well and even predict their behaviour. Prediction of customer behaviour aids in improving customer satisfaction mainly by having a list of anticipated customer needs and the next best options for the business recommended. It allows the business tailor their products to meet customer specifications.
The tools enables businesses through their social media managers determine the major primary influencers in a particular social media network channel which makes it easy for targeting them with specific unique offers to promote the business growth. Through primary influencers and prominent pages, businesses can get additional market audience and this improves their performance.
Social media tools facilitates the creation of customized and customer tailored campaigns. Promotions can be done via the social media and this mainly targets social media participants increasing the customer base of companies. Bloggers, instagrammers and Facebook page owners can be approached by companies to conduct campaigns which has a positive impact on the business.
Social media tools enables business reach a large target crowd at a low cost. Business social media managers can reach a wide market easily because social media is a widely used mode of communication currently. Customers can obtain information easily from social media on businesses and this favours both the customer and the businesses.
In a nutshell, social media tools are used because they provide a cheap and straighforward avenue for customer and business interaction thus improving marketing and enhancing customer satisfaction.