If you been familiar with concept like product marketing and advertising, then you must have heard about digital marketing time to time. Still as per our experience, many people don't know enough about it, when they come to us for digital marketing pittsburgh and seo services pittsburgh.
Now for those who don't know what digital marketing or internet marketing is, think it as all sorts of marketing and advertising done on internet, like on facebook, twitter and on other websites including google and bing.
One of the most important element in digital marketing is SEO or Search engine optimization as it says. Search engine optimization or SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.
To understand what SEO really is, let's break it down in simple terms.
By SEO you have the large number of people clicking through from search engine results pages and gives more traffic.
Sure you can attract all the visitors in the world, but if they're coming to website because Google tells them you're a resource for Tesla car when really you're a grad student who just made a site for scientist Nikola Tesla's work, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in services and products that you offer. SEO help you in that.
Although ads make up a significant portion of many SERPs, you can still have organic traffic, which is any traffic that you don't have to pay for and SEO gives you that.
But how SEO really works?
You might think of a search engine as a website you visit to type or now speak a question into a box and Bing, Google, Yahoo! or whatever search engine you're using astonishingly replies with a long list of links to webpages that could potentially answer your question.
That's true. But now is the time when you have to stop for a moment and consider what's behind those magical lists of links?
So here's how any search engine works:
Google or Bing or any search engine you know, has a crawler that goes out and gathers information about all the content they can find on the Internet. This crawlers or bot bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an search engine algorithm that tries to match all that data with your query.
And that's all.
And to know how Optimization works in SEO you have to be patient little bit. You see, the people who write all that content and put it on their sites really work hard to make it more attractive and interesting. It's everything from making sure the meta descriptions and title tags are both informative and the right length to pointing internal links at pages you're proud of. So that when site will get crawl by search engines next time. It will get index properly and the users who arrive via search will like what they see.
We are Reimagine Main Street works on digital marketing pittsburgh and seo services pittsburgh from many years. For more information please contact us - 724-206-2310.
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